How does rebranding affect talent acquisition and employee engagement in a global organisation

Download: Signify presentation during Onboard.Amsterdam 2018

How does rebranding affect talent acquisition and employee engagement in a global organisation

Philips Lighting was renamed to Signify in 2018. The new name is the manifestation of the ongoing transformation within the company.

Alice van der Vliet, Global Head of Employer Branding & Recruitment Marketing at Signify, gave a presentation about the related recruitment challenges and solutions during Onboard.Amsterdam on 29th Nov, 2018.

Download her presentation to learn: 

  • How the recruitment department implemented a new strategy to attract the right people that can effectively support the change within the organisation.
  • Why a measurable career website played a critical role in this.